Overview
Lead generation is the process of attracting potential customers and capturing their contact information so you can follow up and close. Most small businesses rely on word of mouth — which works until it doesn't. A structured lead generation system means you're not waiting for the phone to ring.
HPS builds the full funnel: the landing page, the offer, the capture form, the CRM connection, and the follow-up sequence. Everything you need to convert traffic into contacts and contacts into clients.
What's Included
- Lead funnel design: landing page, offer, and call to action built around your ideal customer
- Contact or lead capture form wired to your CRM
- Lead magnet strategy — a free resource or offer that earns contact details
- Google Ads or Meta Ads campaign setup with basic targeting and creative
- Email sequence for new leads covering the first 3–5 touchpoints after someone opts in
- CRM tagging so leads are segmented by source and interest
- Monthly lead tracking dashboard so you can see what's working
Ready to Start?
Tell me who your ideal customer is and where you're currently getting leads (or not). I'll come back with a plan built around your specific situation.